We are excited to welcome new friends to our cool stuff expo at the Jamboree this year!   
Please take some time to explore these great businesses and amazing people at Kemper Park on the evening of May 26th!  

The Bourbon Country® Burn

The Bourbon Country® Burn is a three-day, fully-supported bicycle tour of the bourbon distilleries and thoroughbred horse farms of Kentucky. Explore quiet country roads and quaint communities en route to distilleries nestled amongst the rolling bluegrass hills. Daily distance options range from 20 - 100 miles and stop at up to seven different distilleries throughout the event. Back at Bourbon Base Camp, located at Kentucky Horse Park, sip local bourbon from the same distilleries you biked to that day and enjoy live entertainment with friends, old and new.


Columbia Honda

Columbia Honda is Missouri's Premier Honda Dealer. Located in Columbia, Missouri, we service the entire state and give the best experience possible. Check out some new models at the Jamboree!



Elby is an innovative e-bike company, offering beautifully designed one-size-fits-most bikes. 
Elby bikes make getting around town easier, more fun, and sweat-free. Pick up an Elby and a smile, and hit the town!

Our mission is to promote healthful lifestyles, personal exploration and create a sustainably profitable business by developing beautiful, reliable, environmentally conscious mobility solutions that move you both physically and emotionally.


Lexo - Smart Mugs

Lexo offers the style and portability of a tumbler with the added benefit of our innovative temperature control technology. Limited edition Pedaler’s Jamboree mugs available!


Got pain? Want faster muscle recovery after a workout? Need stress relief? HiDow electronic muscle stimulators offer a drug-free solution to all of these.  

Click here to learn more


Locally Owned & Community Driven. Located on the corner of College Ave. and Rogers St. in Columbia, MO, Walt's has been serving the local community since 1967. At Walt’s we understand that you have multiple choices of where to shop for bikes and gear. That’s why we work so hard to ensure that your needs are met time and time again. More than just your retail store, we’re here to bring you the best in service. Whether it be a tune up on your commuter or outfitting you with the best in outdoor gear, we’ll do everything we can to make sure you leave the store a happy customer. We've been serving the bike & outdoor community since 1967 and it’s our mission to introduce you to an outdoor lifestyle.


We love and need the mountains, trails, rivers and wild places. They nourish our spirit. Our mission is – with true enthusiasm – to bring or renew this love to our customers and to each person who works with us. After over 35 years in the business, it is our vision to see Generations Transformed through Discovery Outdoors.

Alpine Shop proudly carries clothing from a wide range of outdoor manufacturers including: Columbia Sportswear, Marmot, Mountain Hardwear, Patagonia and The North Face. We also carry gear for backpacking, camping, climbing, cycling, hiking, paddling, skiing, snowboarding and travel.


The Katy Bridge Coalition

The Katy Bridge, once rehabilitated, will be the “Crown Jewel” of the Katy Trail and will provide cyclists and pedestrians with a unique Missouri River crossing experience. The Lift Span Bridge will remain operational, with daily opportunities to view the raising and lowering, as well as be available for private events throughout the year. A renovated Bridge will enhance the tourism economy for Boonville and Howard County, and also raise the visibility of the popular Katy Trail and other Missouri State Parks.

The Katy Bridge Coalition is a registered non-profit organization created in 2005. From 2005 to 2012, the primary purpose of the organization had been to advocate for the restoration and rehabilitation of the Katy Bridge and to keep this iconic structure in Boonville. Since the ownership transfer to the City of Boonville in 2014, the Coalition is now focused on securing funds to rehabilitate the Bridge and ultimately to operate and maintain a working lift span Bridge for the enjoyment of the citizens of the world. The project will then serve as an expansive pedestrian and bicycle parkway, connecting two Missouri River counties, Cooper and Howard. The Coalition has an active board and hundreds of supporters throughout the world. We hope you will consider joining us by donating to our rehabilitation efforts or volunteering for one of our annual events. Help us CROSS THIS BRIDGE!


Cyclist Massage Tent

Stop in for a massage at the the cyclist massage tent at Kemper Park!  A annual crowd favorite at the event!  

Exclusively Jessica LLC
All Natural Henna for All Natural Happiness

It all started with a fun vacation to Dubai with my husband. I fell in love with the cheap 30-second henna I received on a tour and became obsessed. With my creative and artistic background, I thought I'd love to try it and maybe make something of it. Years later here we are and I'm still obsessed! There is just something special and relaxing about putting art onto someone's body. It's a very personal thing to have someone wear your artwork and to be a part of what that artwork means to them. I love every bit of doing henna and I take great pride in making sure I'm providing the best quality of handmade product and service I can.

Click here to learn more


Vidwest Music Video Fest

VidWest is a music video festival located in the heart of the Midwest. We celebrate the dynamic of music and cinema with a weekend exhibition located in venues throughout downtown Columbia, Missouri.

Find out more about the fest:


Since 2014, Terrain Magazine has been the definitive guide to outdoor recreation and active lifestyles in St. Louis and surrounding communities. Its mission is to inspire, inform and equip those who want to explore the outdoors in our region, whether for competitive purposes, for their health or simply for enjoyment.